Beachbody, creator of the nation’s most popular in-home fitness and weight loss solutions, was founded in 1998 by Carl Daikeler and Jonathan Congdon. Beachbody’s many programs—including P90X, P90X2, Slim in 6, INSANITY, Brazil Butt Lift, Turbo Jam, Hip Hop Abs, Body Beast, Body Gospel, Tae Chang, Turbo Fire, RevAbs, Les Mills Pump and ChaLEAN Extreme—combine challenging DVD-based home fitness programs with easy-to-follow diet guidelines, superior nutritional supplements, and an unparalleled online support system. Beachbody is a Multichannel Marketer, with mobile, print, online, radio, and various other presences. Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody’s core purpose is to help people achieve their goals and enjoy a healthy, fulfilling life.

Company Overview

Beachbody founders Jon Congdon and Carl Daikeler in 1999Beachbody cofounders
Jon Congdon and Carl Daikeler
in 1999


We operate Beachbody by adhering to four core values:

  1. Commit and deliver on your promises.
  2. Treat people with respect and be courageously forthright.
  3. Take initiative to improve everything.
  4. Work with passion, enthusiasm, and common sense.
Our Track Record
  • Founded in 1998 and reached 150 Million in sales in 2006
  • 2007 Launched Team Beachbody independent business opportunity
  • 2007 Was name 69th fastest growing company in America
  • 2008 Sales reached 300 million dollars
  • 2009 Sales exceeded 400 million dollars
  • 2009 topped 70,000 new customers weekly
  • 2010 we are growing even faster
Carl Daikeler, Chairman/Chief Executive Officer
Carl is the creator of Beachbody which has produced many top brands like P90X, Power 90, Slim in 6, INSANITY, and Shakeology. The combination of Carl’s personal pursuit to maintain his own health and fitness and his perception of the health care crisis due to obesity has redefined in-home fitness.Carl’s sole focus is to help people achieve their goals to lead healthy, fulfilling lives. By launching the Team Beachbody Coach Network, Carl’s goal is to create the largest community of health and fitness–related peer support in the world, devoted to a three-pronged approach: (1) Stay active, (2) Improve your nutrition, and (3) Share the experience with people around you.What is now referred to as “The Beachbody Approach” to in-home fitness programs has gained the attention of over ten million satisfied customers and generated over $1.3 billion in sales. And Carl is just getting started.


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